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Side Two — Websites & Ad Campaigns

More of the right patients, walking through your door.

A fast, modern website and precisely-targeted ad campaigns — built by a practicing dentist who speaks your language, so the message and the math both work. No ad-spend traps, no jargon, full transparency.

The problem

Patients choose online long before they call.

They search by city and service, compare a handful of sites in minutes, and book the one that feels modern and trustworthy. A slow, generic site — or ads pointed at the wrong keywords — quietly hands those patients to the practice down the street.

Generic sites don't convert

Template sites look fine but rarely turn visitors into booked appointments.

Wasted ad spend

Broad keywords and untracked campaigns burn budget with nothing to show for it.

No visibility

Without conversion and call tracking, you can't tell what's actually working.

What's on offer

Everything you need to fill the schedule.

Built specifically for dental practices — by a practicing dentist who understands the clinical side, not just the clicks.

Websites that Convert

Modern, mobile-first, fast-loading sites designed around booking — with clear calls to action, real proof, and easy scheduling.

Google Ads

Tight, intent-based campaigns targeted by city, service, and language — structured to bring in high-value cases, not just clicks.

Local SEO

City-level Google Business Profile, reviews, and pages so you show up when nearby patients search for your services.

Tracking & Reporting

Conversion tracking, call tracking, and a plain-English monthly report — you always know your cost per new patient.

Brand & Content

Clean visuals, service pages, and patient-friendly copy that build trust and support both SEO and ads.

Retargeting

Stay in front of visitors who didn't book the first time, across search and social, until they're ready.

2–3×
typical site conversion lift*
City-level
SEO & ad targeting
Full
conversion & call tracking
Monthly
transparent reporting
How it works

A simple, transparent process.

1 Audit & strategy
2 Build / rebuild the site
3 Launch campaigns
4 Track, report & optimize monthly
What's included

No mystery, no lock-in surprises.

Custom, mobile-first website design
On-page SEO & site speed optimization
Google Business Profile setup & optimization
Google Ads build & ongoing management
Conversion & call tracking
Landing pages for campaigns
Monthly performance report & review call
Clear reporting on cost per new patient
Packages

Start where it makes sense.

Simple, flexible engagements — mix and match the website and campaign management to fit your goals. Pricing quoted after a quick audit.

Foundation

Website Build

A modern, conversion-focused site that becomes the hub for every patient who finds you.

  • Custom design & copy
  • Mobile-first & fast
  • SEO foundation
  • Booking & tracking set up
One-time build
Most popular

Growth Engine

Website plus managed Google Ads and local SEO — the full patient-acquisition system.

  • Everything in Website Build
  • Google Ads management
  • Local SEO & reviews
  • Monthly reporting
Monthly retainer
Ads only

Campaign Management

Already have a decent site? I'll run and optimize your ad campaigns.

  • Google Ads build
  • Landing pages
  • Conversion tracking
  • Monthly optimization
Monthly retainer
Questions

Common questions.

What makes this different from a regular marketing agency?

It's run by a practicing dentist. I understand production, case value, and what a new patient is actually worth to your practice — so campaigns are built around profitable outcomes, not vanity metrics.

Do I have to switch my whole website?

Not necessarily. If your current site converts well, I can focus on ads and SEO. If it's holding you back, I'll show you exactly where in the audit.

How do you handle ad budget?

Transparently. Your ad spend is yours and goes straight to Google; my management fee is separate and clearly stated. You'll always see what you spent and what it returned.

Can you combine this with clinical training?

Yes — that's the whole point. Filling the schedule and helping your associates produce efficiently once patients arrive work best together. Many practices do both.

See where your website and ads are leaking patients.

Get a no-obligation audit — a clear look at your site, your local visibility, and your ad opportunity.

Get a Website & Ads Audit
Get an Audit